Director, Social Media Marketing

Sprout Social is looking to hire a bold, visionary Director of Social Media to lead our global social media and influencer marketing strategy across platforms. This role involves redefining social media for the industry, driving conversations around social ROI, AI, and marketing technology, while influencing product development and enhancing customer engagement.

Responsibilities:

• Lead a global social media function, including channel strategy, planning, content creation, publishing, and performance reporting across LinkedIn, TikTok, Instagram, YouTube, Reddit, and X
• Set a clear and differentiated social vision aligned with business goals, emerging platform trends, and audience behaviors
• Craft strategic narratives that break through noise and connect with enterprise audiences at scale
• Elevate our brand presence with purpose-driven, culturally relevant content that resonates with executives, practitioners, and creators alike
• Represent the brand as a respected voice in the industry—on stage, online, and in strategic conversations with C-suite customers
• Publish and amplify POVs that shape the future of social, content, and marketing more broadly
• Serve as a presence on high-profile client calls, inspiring brands with practical insight and bold ideas
• Bring firsthand experience managing complex, enterprise-scale social programs—with the ability to translate that into actionable guidance for our customers
• Guide our customer community with frameworks, storytelling, and examples that elevate their programs and demonstrate social’s impact on business outcomes
• Partner with Customer Success, Sales, and Marketing to make social a cornerstone of customer engagement
• Work closely with our Product and Innovation teams to translate customer needs and market shifts into product feedback, roadmap input, and new feature ideas
• Advocate on behalf of customers and creators, ensuring social functionality and workflows meet real-world enterprise challenges
• Be the voice our product team relies on before they ship—your opinion will carry weight across the roadmap

Requirements:

• 10+ years in social media and/or a combination of social media and brand marketing, with at least 3+ in a leadership role at an enterprise or high-growth brand
• Fluent in the strengths, quirks, and formats of each social platform, know how to adapt messaging accordingly, and are deeply familiar with Sprout and/or other social media management platforms and marketing attribution/measurement tools like Salesforce, HubSpot, and Marketo Measure
• Expert understanding of content creation tools (eg. CapCut, Final Cut Pro, Canva, DaVinci Resolve Studio) and know what good organic social content looks like and how to create it. You also have a strong command of paid promotion and influencer engagement strategies
• Big-brand fluency: You've led social for Fortune 500s, beloved consumer brands, or category-defining B2B companies
• Have worked closely with creators and influencers to scale social media programs
• On-camera confidence or public speaking experience