About this role

Own the development, planning, execution, and optimization of customer communication strategy.
Build, schedule, and send email campaigns across the full customer lifecycle.
Inherit and monitor active evergreen journeys and execute optimizations based on engagement data.
Monitor campaign and journey performance proactively and surface insights.
Partner closely with cross-functional teams to execute campaigns on-brief and on-time.
Design and execute A/B tests on messaging, timing, segmentation, and subject lines.

5-7+ years in lifecycle or email marketing in a SaaS environment
Hands-on Iterable experience building campaigns, journeys, and audience segmentation
Proven track record of creating and optimizing email campaigns
Experience with A/B testing and personalization strategies across CRM/email channels
Familiarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reduction
B2B OR B2C experience
Strong collaboration skills, particularly with product, design, and operations
EdTech background or experience marketing to educator audiences (preferred)
Experience with Pardot/Salesforce Marketing Cloud Account Engagement (preferred)
Data analysis using Amplitude, Looker, or similar tools (preferred)

Unlimited time off to empower our employees to manage their work-life balance.
Choice of employer-paid health insurance plans with low premiums for dental and vision.
Generous stock options, vested over 4 years.
401k match & monthly wellness stipend.

Lifecycle & Email Marketing Manager – Contract

Key skills