Managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives
Serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials
Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations
Proofreads and edits copy prior to submission for final approval
Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements
May assist in the design and execution of custom surveys to assess campaign effectiveness
Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails

Bachelor's degree or equivalent education, training and work-related experience
Five years of experience in a marketing role driving sales results; including experience in life brokerage or financial services industries
Proven project management experience
Hands-on understanding of design capabilities, as well as online content presentation options
Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)
Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
Ability and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagement

Senior Marketing Specialist

Key skills