Digital Marketing – Outreach Specialist

Role Overview

• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok.
• Maintain a consistent content calendar and posting schedule.
• Create content tailored to different audiences, including families, patients, referral partners, and community members.
• Utilize AI tools such as Claude (or similar platforms) to draft, repurpose, and scale content production.
• Produce and coordinate short-form videos, social media graphics, captions, blog content, email copy, and promotional materials.
• Ensure all content remains accurate, professional, and aligned with brand standards.
• Optimize and maintain Google Business Profiles and local business listings.
• Manage local SEO initiatives, including citations, listing consistency, online reviews, and local ranking performance.
• Improve visibility for high-intent local search terms.
• Monitor online reputation and respond to reviews professionally.
• Track and report local search performance metrics.
• Build and execute segmented email marketing campaigns for different audience groups.
• Develop targeted messaging and calls-to-action based on audience needs.
• Monitor open rates, click rates, and campaign performance.
• Continuously optimize campaigns based on results and engagement data.
• Maintain accurate CRM records and ensure contact information remains current.
• Manage and reconcile contact databases within CRM platforms and Excel spreadsheets.
• Track outreach activities, meetings, calls, and campaign interactions.
• Organize contacts through proper segmentation and tagging for reporting and marketing purposes.
• Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners.
• Schedule appointments and introductions with qualified referral partners.
• Follow up consistently to nurture relationships and support business development efforts.
• Maintain detailed records of outreach activities and pipeline progress.

Requirements

• Proven experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related role.
• Previous virtual assistant experience is preferred but not required.
• Experience working with healthcare, home health, senior care, assisted living, or referral-based industries is highly preferred.
• Experience using AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.
• Familiarity with CRM systems, email marketing platforms, and Excel spreadsheets.
• Experience with local SEO tools such as BrightLocal or comparable platforms is a plus.
• Basic graphic design and video editing experience using Canva, CapCut, or similar tools is preferred.

Basic requirements

• Must be proficient in speaking and writing English very clearly.
• Must have relevant work experience.
• Be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding [mandatory].
• Must be available for video meetings with your camera on (when needed).

Technical requirements

• Device: Reliable laptop or desktop computer.
• Internet: High-speed connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Webcam for virtual meetings.
• Workspace: Quiet, professional environment

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• Top 1% VA Performance Training: Access to proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.