Lead and define the end-to-end marketing analytics, measurement, and insights strategy for Openbank and Santander US
Build and develop a high-performing team of analytics leaders, data scientists, and customer/market insights professionals
Serve as a trusted strategic partner to the CMO and broader Marketing leadership, translating data and insights into clear, actionable decisions
Design and own a comprehensive marketing effectiveness framework that links marketing activity to incremental customer, revenue, and lifetime value outcomes
Own the marketing measurement architecture across paid, owned, and earned channels
Develop and maintain a CMO-level performance dashboard that provides a clear, executive view of ROI, efficiency, and growth impact
Establish best-in-class incrementality measurements, including experimentation, geo and holdout testing, lift studies, and Marketing Mix Modeling (MMM)
Partner with Brand and Media teams to measure and understand brand health, perception, and drivers of consideration, connecting upper-funnel impact to lower-funnel outcomes

15-20 years of experience in marketing analytics, insights, growth analytics, or digital marketing data science
Deep expertise in marketing effectiveness measurement, including experimentation, incrementality testing, and Marketing Mix Modeling
Experience leading customer insights / market research functions (quantitative and qualitative)
Strong understanding of digital marketing channels and performance KPIs
Proven experience building and leading high-performing, multidisciplinary teams
Executive-level communication skills with the ability to influence senior stakeholders and drive decision-making.
Bachelor’s degree or equivalent experience in a quantitative field
Master’s degree in Quantitative Marketing, Data Science, Statistics, Economics, or related discipline
Required

Senior Director, Head of Insights & Marketing Analytics

Key skills