Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows
The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends
A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar
List growth and segmentation strategy, including RFM-based segments and predictive analytics
A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings
Deliverability: list hygiene, sender reputation, inbox placement, and warming
Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language

4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you owned
Experience managing multiple brands or accounts at once without dropping the ball
Experience directing designers and copywriters, not just doing the work yourself
Deep Klaviyo expertise, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus
A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it
Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts
Comfort owning a revenue number and being measured against it

Senior Email Marketing Strategist

Key skills