Build a scalable flow of high-quality broker relationships across, leading a strategic, segmented approach to acquiring broker relationships across networks, DA firms, and mortgage clubs.
Increase instruction frequency across the existing broker base by improving engagement and reactivating dormant accounts.
Manage and coach a team of mobile Area Directors and Account Managers, setting clear growth targets and commercial intent for every portfolio segment.
Execute a structured sales model across different account segments and New Business to ensure maximum value from every interaction.
Maintain absolute command over the sales pipeline, providing accurate demand-side forecasting and transparent visibility to the executive team.
Partner with Operations and Marketing to align sales activity with operational capacity and ensure a seamless onboarding-to-instruction journey.

A strong track record within UK intermediary distribution, conveyancing, or the mortgage market.
Proven experience leading and developing high-performing sales teams (including managers of people), with a track record of setting clear revenue targets and coaching for commercial capability.
Proven experience running command-and-control sales operating models with unambiguous pipeline standards and decisive performance management.
Comfortable working in a peer-model where Sales Operations/CRM discipline is managed by a partner function, allowing you to focus purely on commercial outcomes and relationship growth.
Experience managing segmented sales structures (Key, Scaled, and Managed accounts) and scaling relationships across national networks.
A leader who uses CRM insights to translate broker behavior into targeted growth strategies.
A track record of developing high-performance cultures grounded in accountability, coaching, and measurable impact.

Business Development Director

Key skills