Marketing Manager – DACH

Role Overview

• Building Light's presence in DACH from the ground up, shaping our GTM strategy, and becoming one of the defining faces of the region.
• Owning the full DACH events calendar. Finhack hackathons, third-party sponsorships, roundtables. From concept to follow-up, you run it.
• Managing the regional budget, knowing where to spend and where to hold back.
• Working with our brand team on everything from regional messaging and localisation to experiential campaigns that cut through in a market full of noise.
• Bringing on-the-ground market data back to your VP Marketing and Growth Lead to sharpen paid activity, targeting, and messaging across the region.
• Driving regional pipeline, working across events, campaigns, and community to build a consistent flow of qualified opportunities for the sales team.
• Partnering with RevOps to keep pipeline clean, prospects moving, and nothing falling through the cracks between marketing and sales.
• Enabling the sales team with the collateral, messaging, and market context they need to win in DACH.
• Building community, not just pipeline. You'll build relationships with press, analysts, and partners, but the bigger goal is an ecosystem of likeminded changemakers around a product that's transforming the finance function.

Requirements

• Meaningful experience in field or regional marketing at a B2B SaaS company, ideally one that was building out international presence from a non-DACH HQ.
• Native-level German fluency. You can write the copy, run the room, and build the relationships.
• A real track record running field marketing and events from start to finish.
• The ability to work across Sales, RevOps, and brand without losing momentum or creating friction. You know how to get things done in a cross-functional team.
• Genuine enthusiasm for AI tooling, not just comfort with it. We're an AI-native company and use AI across everything we build and do.

Benefits

• In-office culture, five days a week, with a high talent-density team.
• Competitive salary.
• 25 days annual leave plus public holidays in your country of employment.
• The chance to shape a category from the inside, not just market around it.
• Regular travel to Copenhagen, London, New York, and wherever the action is.
• Company off-sites twice a year. The last one was in Italy.