Build and own a repeatable pipeline that consistently produces qualified California employment and consumer law class action plaintiff leads
Experience with lead generation.
Experienced or knowledgeable about implementing CRM systems and call platforms, as well as creating spreadsheets and online databases.
Identify target employers and potential class member communities using creative sourcing, online research, and investigative methods
Conduct high-volume, professional outreach via phone, email, direct messages, and other channels to engage potential plaintiffs
Pre-qualify leads by asking the right questions, capturing critical details, and coordinating intake steps with the legal team
Track all outreach, follow-ups, and outcomes in CRM systems and spreadsheets with tight organization and clean notes
Develop and test new outreach strategies weekly (scripts, channels, lists, targeting angles) to improve lead quality and conversion
Use social platforms (LinkedIn, Facebook, Reddit, Instagram) strategically to identify leads and open conversations, not to “manage” a brand account
Handle sensitive and confidential information with discretion, professionalism, and care
Report on activity and results with a focus on what converts: qualified intakes, signed clients, and lessons learned

Must-Have:

Strong English communication skills (written and verbal) and confidence speaking with new people
Comfort with cold outreach, follow-ups, and phone calls as a core part of your day
Proven ability to research independently and connect dots using online sources and databases
Experience in at least one: lead generation, prospecting, recruiting/sourcing, intake coordination, investigative work, or outreach-heavy roles
Experience using CRMs, call tools, spreadsheets, and online research workflows
Self-directed work style: you can plan your day, prioritize leads, and operate with minimal supervision
Professional judgment with confidential and sensitive information

Nice to Have:

Prior experience in legal intake, class action outreach, plaintiff-side employment law/consumer law, or private investigations
Familiarity with California employment or consumer law or class action litigation concepts
Experience sourcing employee contact information and/or using investigative databases
Light performance marketing or outreach scripting experience (testing angles, improving conversion)

Lead Generation & Outreach Specialist

Key skills