Serves as a direct partner and coach to our customer-owner’s top 1000 retail sellers to expand the retail seller’s competencies and selling skills.
Responsibilities include daily direct farm-gate calls in partnership with the retail seller.
Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services
Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions
Utilizes pre-call planning tools and approach
Relies on agronomy or services experts for technical knowledge as needed
Records all relevant account details in the CRM software (Salesforce)
In partnership with top retailer sellers, executes by using tools such as the Account Plan, Farmer by Farmer (FxF) Plan, and ACRE sprints. Measures and monitors progress against plans.
Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers
Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms
Supports the retail seller in Answer Plot and post-harvest meetings
Coordinates with local manufacturer representatives
Implements Account Plan with retail sellers
Manages discretionary and insight trial seed

Bachelor’s degree in agriculture or business-related field of study from an accredited university plus 2 years of industry or direct sales experience; or an equivalent of 7 years of successful work experience in industry or direct sales
Ability to see the “big picture” of the organization and the farmer’s operation
Understands how the key drivers of the business relate to each other and work together to produce profitable growth
Proactive communicator with exceptional written, verbal, and formal presentation skills
Trustworthy with a strong level of personal commitment
Ability to coach and mentor others by suggesting improvements and leading change
Ability to make sound decisions and complete tasks in a fast-paced work environment
Ability to work independently and manage productivity
Experience demonstrating agility and leading/adapting quickly to change
Technical agriculture product / crop expertise and ability to develop and educate others on Winfield United products, services, and programs
Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)

Sales Development Manager

Key skills