Senior Event Marketing Lead

Role Overview

• Own the end-to-end experience event strategy and annual calendar, aligning flagship Patch-produced events, executive roundtables, and major industry conferences with pipeline goals and brand priorities.
• Drive revenue and customer retention by designing targeted engagements for sustainability executives, partnering closely with Sales on pre
• and post-event outreach to maximize ROI.
• Lead creative concepting and production across all formats, ensuring every touchpoint reflects Patch’s brand traits and resonates with current industry conversations.
• Amplify Patch’s market presence by securing high-impact speaking opportunities for executives and bringing customer stories to life through curated live and virtual moments.
• Manage full-cycle operations, including multi-million dollar budget management, vendor negotiations, onsite execution, and staffing, while maintaining an exceptionally high bar for detail.
• Direct cross-functional teams (Product Marketing, Comms, Design) to ensure cohesive messaging, seamless execution, and that every experience advances our narrative.
• Extend event impact by planning for key post-event deliverables—such as video, photography, and recap artifacts—that fuel social and content channels long after the event concludes.
• Build scalable experience playbooks and operational processes to ensure efficiency and consistency as our events program grows.
• Measure success rigorously, tracking engagement quality, pipeline attribution, and cost efficiency to inform future strategic trade-offs.

Requirements

• 6–8+ years in B2B experiential or events marketing, ideally in SaaS, climate, technology, or enterprise, focused on driving pipeline and building brand
• Hands-on expertise designing and executing both in-person and virtual experiences
• A history of creating experiences that deliver real business outcomes and generate pipeline, not just beautifully produced events
• A balance of creative vision and rigorous operational discipline
• A builder mindset with experience testing and incorporating AI into your daily workflows
• Comfort working with senior executives and influencing cross-functional stakeholders
• A proactive, scrappy, and deeply collaborative working style, with a desire to build something category-defining
• Passion for climate action and a belief in the power of experience to change perspectives

Benefits

• Competitive salary and meaningful equity
• Onsite culture in San Francisco with annual offsites for deep strategy and team bonding
• Unlimited vacation and generous parental leave
• Monthly wellness stipend (mental and physical)