iHerb is on a mission to make health and wellness accessible to all. The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience, owning strategy, roadmap execution, and cross-functional delivery for core discovery surfaces across iHerb’s platform.

Responsibilities:

Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps
Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention
Develop customer-centric strategies tailored for both new and returning users across the full discovery journey
Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences
Own the global homepage experience as the primary brand and discovery entry point
Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces
Optimize for engagement, new user acquisition, and returning customer activation across all devices
Partner with Merchandising and Marketing to enable scalable content operations and campaign execution
Own the end-to-end search frontend product experience
Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences
Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search
Support multilingual and global search experiences across all iHerb markets
Own PLP experiences across category pages, brand pages, promotion pages, and search results pages
Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy
Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals
Improve mobile-first browsing and grid/list display experiences
Partner with Merchandising on promotional badging, deals visibility, and category curation strategies
Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy
Drive improvements in site hierarchy, interlinking, and navigational discoverability
Support SEO-driven structural improvements including internal linking strategies and URL architecture
Ensure navigation scales across international markets with localization and regional category structures
Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages
Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery
Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale
Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains
Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams
Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces
Communicate product vision, roadmap priorities, and business impact to executive stakeholders
Define and monitor KPIs including: Search conversion rate and search click-through rate, PLP engagement and add-to-cart rates, Homepage engagement and click-through metrics, Bounce rate and session depth from discovery surfaces, Revenue per visitor and revenue per search, Discovery-driven AOV and units per transaction, Personalization lift and recommendation performance, Time-to-product-found and navigation funnel efficiency, Champion A/B testing and data-driven decision-making across all discovery touchpoints
Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives

Requirements:

Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms
Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization
Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies
Experience leading global product initiatives across multiple international markets
Demonstrated success managing cross-functional teams and influencing executive stakeholders
Strong analytical skills with experience using experimentation frameworks and product analytics tools
Excellent communication, prioritization, and organizational leadership skills
High degree of accuracy and attention to detail
Excellent organization skills and ability to multi-task
Experience in high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale
Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms
Experience with mobile app ecosystems and mobile discovery optimization
Knowledge of SEO best practices including site architecture, structured data, and content discoverability
Experience with merchandising systems, promotional platforms, and content management at scale
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Vice President, Product Management

Key skills

About this role