Director, Product Management - Global Store Discovery

iHerb is on a mission to make health and wellness accessible to all. The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience, owning strategy, roadmap execution, and cross-functional delivery for core discovery surfaces across iHerb’s platform.

Responsibilities:

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps
• Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention
• Develop customer-centric strategies tailored for both new and returning users across the full discovery journey
• Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences
• Own the global homepage experience as the primary brand and discovery entry point
• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces
• Optimize for engagement, new user acquisition, and returning customer activation across all devices
• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution
• Own the end-to-end search frontend product experience
• Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences
• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search
• Support multilingual and global search experiences across all iHerb markets
• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages
• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy
• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals
• Improve mobile-first browsing and grid/list display experiences
• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies
• Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy
• Drive improvements in site hierarchy, interlinking, and navigational discoverability
• Support SEO-driven structural improvements including internal linking strategies and URL architecture
• Ensure navigation scales across international markets with localization and regional category structures
• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages
• Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery
• Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale
• Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains
• Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams
• Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces
• Communicate product vision, roadmap priorities, and business impact to executive stakeholders
• Define and monitor KPIs including: Search conversion rate and search click-through rate, PLP engagement and add-to-cart rates, Homepage engagement and click-through metrics, Bounce rate and session depth from discovery surfaces, Revenue per visitor and revenue per search, Discovery-driven AOV and units per transaction, Personalization lift and recommendation performance, Time-to-product-found and navigation funnel efficiency, Champion A/B testing and data-driven decision-making across all discovery touchpoints
• Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives

Requirements:

• Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms
• Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization
• Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies
• Experience leading global product initiatives across multiple international markets
• Demonstrated success managing cross-functional teams and influencing executive stakeholders
• Strong analytical skills with experience using experimentation frameworks and product analytics tools
• Excellent communication, prioritization, and organizational leadership skills
• High degree of accuracy and attention to detail
• Excellent organization skills and ability to multi-task
• Experience in high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale
• Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms
• Experience with mobile app ecosystems and mobile discovery optimization
• Knowledge of SEO best practices including site architecture, structured data, and content discoverability
• Experience with merchandising systems, promotional platforms, and content management at scale
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred