Oversee GSK’s flagship Respiratory brand
Ensure launch readiness for pipeline asset
Develop, implement and measure impact for the US brand strategy
Serve as a second-line leader to a team of US marketers
Drive performance and ensure launch readiness for pipeline assets
Interact with medical teams, brand leads, Sales, Market Access, Finance, Customer Insights and Analytics, Operations, Legal, Compliance, Regulatory, Communications
Chair the Integrated Brand Commercialization Team (IBCT)
Sit on US Marketing Leadership Team (MLT)
Be part of the US AIR Business Unit Leadership Team
Partner with global commercial teams
Oversee creation and implementation of strategic and operating plans
Manage product lifecycle and forecasts
Ensure reliable supply and strategic alignment across functional stakeholder groups
Define metrics & assess brand performance
Achieve annual brand and sales targets
Lead/develop high performing team of marketing directors/managers/associates
Maintain detailed understanding of disease and competitive marketplace
Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Foster an environment of innovation, inclusion, challenge, trust, and development

Bachelor's degree
10 years’ commercial experience including sales or marketing (min. 6 in marketing)
Experience in US healthcare brand marketing
Experience in direct people management
P&L experience
8+ years Marketing Second Line Leadership
Financial acumen
Respiratory experience
Experience in US Specialty medicines – understanding of Specialty distribution, pharmacies & patient services
Broad commercial experience, including: Brand lifecycle management, Senior leader engagement, Matrix team leadership, Category / disease and product strategy development, Customer insight, messaging, campaign, creative development, Agency management, Budget management; P&L ownership

US Brand Lead – Marketing, Respiratory

Key skills