You develop data-driven strategies to grow our influencer channel — focusing on growth, conversions and measurable results (not just likes)
You identify, pitch and develop relevant creator partnerships — with a performance focus, long-term potential and a strong understanding of target audiences (including beyond the typical “pet bubble”)
You manage collaborations across the funnel: from seeding and performance deals to targeted retargeting in coordination with our paid team
You analyze creator performance using tools like Storyclash, design and run A/B tests, optimize campaigns and keep KPIs such as CAC, ROAS and CTR under control
You generate your own hypotheses, spot patterns, dive into the details — and aim to build your own team over time
You work closely with colleagues from Brand, Performance and Operations, aligning data-driven and people-centered perspectives

3–5 years of professional experience in influencer marketing — primarily with a focus on data-driven management and acquisition
You bring structure, ownership and a sales-driven mindset — and are eager to take responsibility and drive initiatives forward, not just maintain them
You have experience at a scaling D2C brand or in a performance-oriented influencer environment (especially Instagram; additional channels such as YouTube, TikTok and podcasts are a plus)
You know your KPIs: ROAS, CPM, CAC and CTR are not buzzwords to you but core tools for steering performance
You are a strong communicator, confident in negotiations and empathetic — able not only to initiate creator partnerships but also to maintain and develop them
You think strategically, recognize patterns and develop your own hypotheses — while also enjoying hands-on execution and getting things done

Significant responsibility and creative freedom: You’ll have a genuine area of ownership and the chance to actively shape the role with your input and pace
Fast career development: People who move quickly with us grow — in responsibility, skills and long-term perspective
Open and honest communication: We value direct exchange, provide clear feedback and welcome your ideas
Flexible work arrangements: Work from our office in Frankfurt am Main, in a hybrid setup or fully remote within Germany — you decide when and where you’re most productive
Individual training budget: We invest in your personal and professional development — your growth is our growth
Access to Corporate Benefits and Wellpass: Perks that help you beyond work
Free HEY HOLY food: Because happy dogs are as important as happy people!

Senior Influencer Marketing Manager

Key skills