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Area Sales Manager
India
Full Time
8 hours ago
No Sponsorship
Key skills
RSales
About this role
Role Overview
- Retail Sales
- Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.
- Plan and execute activations for enquiry generation.
- Ensure quality and quantity of test drive (from all enquiry sources).
- Ensure accuracy and authenticity of booking data.
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
- Focus on processes to improve conversion ratio (CVR).
- Ensure accuracy and authenticity of DMS data.
- Plan for sales for 'N' Month.
- Manpower Productivity
- Identify training needs and ensure effectiveness.
- Motivate and retain manpower by rewards and incentives.
- Ensure Adherence to Sales story.
- Digital Conversion
- Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.
- Ensure adequacy and quality of Digital engagement managers.
- Dealer working capital rotation.
- Ageing of stock
- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month.
- Plan and execute activations for enquiry generation.
Requirements
- Preferred Industries: Automotive Industry
- Education Qualification: MBA; Post Graduate Dip in Mgmt
- General Experience: Core Automotive Sales/ FMCG sales
- Experience of 3
- 8 years
Benefits
- Retail Sales
- Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.
- Plan and execute activations for enquiry generation.
- Ensure quality and quantity of test drive (from all enquiry sources).
- Ensure accuracy and authenticity of booking data.
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
- Focus on processes to improve conversion ratio (CVR).
- Ensure accuracy and authenticity of DMS data.
- Plan for sales for 'N' Month.
- Manpower Productivity
- Identify training needs and ensure effectiveness.
- Motivate and retain manpower by rewards and incentives.
- Ensure Adherence to Sales story.
- Digital Conversion
- Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.
- Ensure adequacy and quality of Digital engagement managers.
- Dealer working capital rotation.
- Ageing of stock
- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month.
- Plan and execute activations for enquiry generation.