Collaborating with key business stakeholders to generate business requirements based on use cases/user stories
Managing business and functional requirements by facilitating stakeholder interviews and workshops
Owning and executing against feature roadmaps for converged planning, forecasting, and reporting systems
Collaborating with Engineering, Data Science, and Client Engineering to deliver scalable, API-driven workflows
Performing functional testing and documenting workflow and configuration changes
Translating advertiser, agency, and sales team needs into clear, actionable product requirements

Bachelor’s degree in Business, Computer Science, Engineering, or a related discipline
5+ years of business analyst or product management experience, preferably within advertising technology, SaaS, or enterprise platform environments
Familiarity with campaign management, forecasting, yield optimization, and converged linear + digital ad systems
Demonstrated ability to drive stakeholder workshops, gather user stories/use cases, acceptance criteria, scope/assumption validation, and requirements traceability through delivery/UAT
Demonstrated ability to deliver complex, enterprise-scale product features in partnership with engineering teams
Strong written and verbal communication skills, with the ability to collaborate effectively across Product, Engineering, Sales, Operations, and Finance
Experience contributing to modernization initiatives, including migration of legacy systems toward cloud-native platforms.

Senior Business Analyst

Key skills