Analyze the performance of our email marketing activities across relevant KPIs and derive data-driven recommendations to increase engagement, conversion and customer value
Create, develop and regularly report on newsletter, campaign and CRM metrics using analytics tools such as Google Analytics and CRM systems
Plan, design, produce and manage newsletters as well as targeted email campaigns across the customer lifecycle
Independently design, run and evaluate tests and optimization measures (e.g., subject lines, send times, audience segments and content)
Plan, implement and analyze brand campaigns, partnerships and lead-generation initiatives within the newsletter environment
Identify opportunities to further develop our CRM and newsletter strategy based on user, customer and campaign data
Forward-looking content and campaign planning in close coordination with internal stakeholders and international teams
Align and coordinate with various departments to develop relevant, performance-oriented communications
Monitor market trends, technologies and best practices in CRM, email and data-driven marketing

Successfully completed university or university of applied sciences degree in a business or communications field, or a comparable qualification
You have initial experience in newsletter/email marketing
Technical aptitude and enthusiasm for data-driven analysis
Very good German and English skills, both written and spoken
Prior experience in in-house marketing or at an advertising agency is an advantage
Structured, independent working style with a hands-on mentality
Team player with a strong willingness to contribute
Ideally, experience in the outdoor, sports or fashion industries
Passion for the outdoor sector, a good sense for audience-relevant content and creativity

Sustainable mobility: subsidies for bike and e‑bike leasing, the Deutschlandticket for public transport or for bicycle repairs
Inspiring community: plan an outdoor activity with your colleagues over the weekend and receive the following Monday off, or join one of our many events, “Testivals” or workshops with environmental activists, world travelers and other inspiring change makers
Work–life/adventure balance: 6 weeks of vacation, sabbatical options and special leave for certain life events
Wellbeing & health as a priority: company sports, sporting events, outdoor experiences, mental health initiatives and preventive health services
Coaching & development: employee and leadership coaching through the Fürstenberg Institute, internal development programs and trainings, plus a broad e‑learning offering
Attractive discounts across our entire product range!

CRM & Email Marketing Manager

Key skills