Field Marketing Manager - North America

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes across agents, people, and systems. As a Field Marketing Manager, you will execute regional marketing strategies, manage events, and work closely with sales teams to drive qualified demand and grow brand awareness.

Responsibilities:

• Regional sales partnership: Work closely with local sales teams to understand regional priorities, target accounts, and pipeline needs. Provide ongoing marketing support to help advance opportunities
• Campaign execution: Adapt and activate global integrated campaigns for the region, ensuring proper localization of messaging, assets, and channels as needed
• Event coordination: Plan and manage logistics for field events including meetups, workshops, trade shows, and conferences. Coordinate vendor management, promotions, and on-site execution to ensure successful experiences
• Targeted program activation: Support account-based initiatives, webinars, workshops, and regional programs that drive engagement with prospects and customers
• Cross-functional collaboration: Partner with Campaigns, Product Marketing, Events, and Digital teams to ensure alignment and visibility into regional activities
• Lead generation support: Execute regional programs designed to generate qualified leads and accelerate existing opportunities. Partner with Sales and RevOps to ensure proper follow-up and tracking
• Localization: Coordinate translation needs, regional messaging adjustments, and asset adaptation to ensure relevance for regional audiences
• Program measurement: Track basic performance metrics for regional activities, including attendance, lead volume, and initial pipeline influence. Share insights and feedback with Marketing leadership
• Budget tracking: Assist with the management of regional marketing spend, including vendor invoices, event costs, and resource coordination
• Regional insights: Provide feedback on customer interests, competitive activity, and market observations that can inform broader marketing efforts

Requirements:

• Ability and/or willingness to use our product
• 5+ years of B2B marketing experience specifically within field marketing, event planning, or regional campaign work
• Strong project management and organizational skills with the ability to coordinate multiple activities simultaneously
• Experience executing account-based marketing programs across digital, direct mail, and in-person touchpoints, working from a defined target account list to engage and move named accounts through the funnel
• Experience planning or supporting event logistics, vendor coordination, and promotional activities
• Strong communication and collaboration skills, especially when partnering across teams and with Sales stakeholders
• Ability to adapt messaging and assets for regional use and ensure programs resonate with local audiences
• Comfortable working with marketing tools such as CRM systems, marketing automation platforms, and project management tools
• Analytical mindset with the ability to track program performance and report on results
• Ability to work independently, take initiative, and manage details in a fast-paced environment