Execute and support marketing initiatives for assigned Golf & Club brand(s)
Assist the Marketing Director in developing and managing marketing plans and strategies
Support integrated marketing campaigns aligned with business objectives and revenue goals
Stay informed on industry trends, product updates, and new offerings to inform strategy
Create and coordinate content including customer communications, social media, sales collateral, and campaign assets
Ensure all content aligns with brand voice and buyer-focused marketing strategies
Draft and refine copy across multiple channels including web, email, and sales materials
Execute marketing automation initiatives, including campaign development, landing page creation, audience segmentation, nurture programs, and targeted account and contact list management
Manage and maintain prospect and customer data across marketing and CRM platforms, ensuring data quality, accuracy, and alignment with business objectives
Leverage ZoomInfo, Salesforce, and Pardot to identify target accounts, enrich prospect data, support account-based marketing initiatives, and optimize lead management processes
Build, maintain, and analyze Salesforce reports, dashboards, and campaign attribution to measure marketing performance, pipeline contribution, and ROI
Monitor, analyze, and report on campaign performance and key demand generation metrics, providing actionable insights and recommendations for continuous improvement
Manage projects and timelines across all marketing activities
Collaborate cross-functionally with sales, product, and marketing teams
Provide support for events and tradeshows as needed
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
2+ years of experience in a marketing role (B2B technology experience preferred)
Strong strategic thinking with ability to execute across multiple channels
Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required)
Proven organizational and project management skills
Experience with marketing automation platforms (Pardot preferred)
Self-starter with ability to manage multiple projects and meet deadlines
Strong interpersonal and collaboration skills
High level of creativity and willingness to learn
Proficiency in Microsoft Office; Salesforce and project tools a plus
Benefits
Minimal travel required (approximately 3–4 times per year) for meetings, events, or tradeshows