Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals
Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
Partner with demand gen to develop campaign messaging for product-led campaigns
Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel.
Write customer newsletters, blogs, white papers, and other lead-gen content as

Excellent writing and grammar skills
1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
Strong writing skills with the ability to translate technical features into buyer-facing value
Analytical mindset — comfortable using data to test messaging and measure launch performance
Experience working cross-functionally with product, sales, and marketing teams
Familiarity with the beverage alcohol industry or three-tier distribution a plus
Experience automating workflows and leveraging AI to streamline GTM processes is a major plus. Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred.
Bachelor's degree in marketing, business, communications, or related field

Associate Product Marketer

Key skills