Senior B2B Marketing Manager

Role Overview

• Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end.
• Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts.
• Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4.
• Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4.
• Unify the B2B–Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop.
• Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts.
• Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, including account research, content creation, and CRM journey quality assurance.

Requirements

• Proven Track Record in B2B & Merchant Marketing at Scale (MUST HAVE)
• Demonstrates +6 years of B2B marketing leadership in fast-scaling environments, with deep specialization in marketplace, BNPL, or retail platform ecosystems.
• Mastered the design of complex co-marketing models, joint-investment economics, and partner attribution structures.
• Translates commercial priorities directly into revenue-generating programs rather than just asset production.
• Operates as an AI-First Marketer & Systems Architect (MUST HAVE)
• Deeply technical and hands-on with prompt engineering, agentic frameworks (e.g., Claude agents, LangGraph), and model selection trade-offs.
• Applies an explicit "AI as headcount" lens to team design, evaluating every new workflow for automation viability before posting a human opening.
• Demonstrates at least one live, measurable example of using production AI agents to compound B2B marketing throughput.
• Possesses Strong CRM Architecture & Salesforce Mastery (MUST HAVE)
• Experienced in building B2B lifecycle infrastructure (onboarding, activation, retention, expansion) from the ground up on Salesforce.
• Controls complex data models, audience segmentation, journey logic, and multi-channel orchestration.
• Track Record of Commercial Fluency & Sales Partnership (MUST HAVE)
• Speaks fluent pipeline metrics, deal velocity, ICP criteria, and account tiering alongside commercial teams.
• Direct experience being measured on hard B2B funnel contributions (opportunities sourced/influenced, pipeline acceleration).
• Demonstrates Excellence in Performance Media & Attribution (MUST HAVE)
• Hands-on mastery of scaling paid media channels (Meta, LinkedIn, programmatic, in-app) for targeted B2B or co-op merchant audiences.
• Defends and refines complex incrementality and attribution models directly with merchant partners to prove ROI.
• Proven Capability in Brand Building & B2B Storytelling (PREFERRED)
• Strong instinct for category creation, thought leadership, and shaping ecosystem narrative through proprietary flagship moments.
• Experienced in Team Leadership & Cross-Functional Influence (PREFERRED)
• Navigates multi-sided business loops and influences matrixed stakeholders across Product, Risk, Legal, and Consumer squads.

Benefits

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions.
• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values.
• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage.
• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do.
• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.