Social Media Director

Role Overview

• A leader within the Marcomms Leadership Team, this role is accountable for growing audiences, monetising audiences where possible, and driving levers in social to build brand, recruit new & lapsed viewers into U as well as deepen engagement with loyal viewers.
• As the most senior expert in social media within the business, you live and breathe social media, are passionate about its impact, and can effectively build relationships with stakeholders and executive leadership to represent and drive social as a key lever for commercial growth.
• You will also, coach and inspire an in-house team of 11 social media experts, fostering a culture where the team can perform their very best.
• The role will also collaborate with BBCS, UKTV’s parent company, leading collaboration & strategic planning on social media activity when needed and appropriate.

Requirements

• Experience in creating & executing social media strategy, linked to commercial, marketing & business objectives
• Experience of leading a high performing team, whose focus is to build, nurture and grow social media communities and drive fandom
• Experience providing team with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
• Experience of driving audience growth strategies on social, with proven evidence of growing reach & revenue
• Extensive experience in a senior management role, including budgetary and/or P&L responsibility
• Experience of 360 campaigns, with social-first thinking at the heart
• Demonstrated ability to link social media activity to business outcomes
• Proven expertise at stakeholder management and influence across both peers and senior board level
• Evidence of data-first approach, and proved ability in agile workflows & optimisation of social media
• Demonstrable track record of driving creative excellence within social media, knowing how an idea or execution can earn attention and cultural relevance
• Experience leading organisational change, including upskilling teams and transformation
• Responsible editorially for all social media output, ensuring all adheres to relevant compliance & governance policies
• Crisis management experience, with experience and confidence in collaborating with relevant teams on navigating unforeseen challenges that could impact UKTV’s reputation
• Experience in using AI and integrating it into social media workflow, to improve efficiency and impact
• Deep understanding of social media and the media, entertainment, or streaming landscape