Director, Social Media Marketing

Starface is a company that transforms the experience of having acne into a joyful one through effective products. They are seeking a Director of Social Media Marketing to lead their social media strategy across various platforms, focusing on content planning and the integration of organic and paid social efforts.

Responsibilities:

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
• Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations and next steps
• Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
• Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
• Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
• Manage external agency partners and ensure high-quality strategic output and execution
• Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
• Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
• Lead, mentor, and support two direct reports while helping elevate the overall social function

Requirements:

• You've spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
• You've worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
• You know TikTok and Instagram natively and understand how platform behavior evolves in real time
• You've built social strategies and reporting frameworks from scratch
• You have hands-on experience aligning organic and paid social teams in meaningful ways
• You know how to write briefs that creatives actually want to use
• You're equally comfortable thinking strategically and getting into executional details
• You've managed agencies and know how to get the best work out of external partners
• You can confidently collaborate with creative leadership while respecting creative ownership
• You're proactive, curious, collaborative, and genuinely excited by what's next in social culture