Business Account Executive

Role Overview

• Drive New Customer Acquisition: Proactively identify, engage, and secure new customers through targeted outreach, networking, and strategic prospecting.
• Understand Customer Needs: Consult with prospective clients to assess calibration requirements and future service needs, positioning Tektronix as the preferred partner.
• Develop and Present Solutions: Create tailored proposals based on equipment type, calibration requirements, and service delivery options (on-site or depot).
• Negotiate and Close Deals: Deliver pricing, negotiate terms, and secure agreements that maximize value for both the customer and Tektronix, including driving price increases where applicable.
• Promote Long-Term Partnerships: Present multi-year contract options and articulate benefits to establish long-term customer relationships.
• Manage Sales Pipeline: Maintain accurate records of opportunities, activities, and progress in the CRM system to ensure visibility and accountability.
• Respond to Inbound Leads: Qualify and convert leads generated through marketing and demand generation programs into new business opportunities.
• Articulate Value Proposition: Clearly communicate Tektronix’s solutions, differentiators, and benefits to prospective customers to drive conversion.
• Achieve Growth Targets: Consistently meet or exceed assigned KPIs, activity metrics, and revenue quotas on a monthly, quarterly, and annual basis.
• Continuous Development: Participate in ongoing training to enhance product knowledge, sales skills, and overall effectiveness.

Requirements

• Proven track record in sales or business development, preferably in a B2B environment.
• Strong communication and interpersonal skills, with the ability to build rapport and effectively negotiate with clients.
• Demonstrated ability to meet or exceed sales targets and drive revenue growth.
• Excellent organizational and time management skills, with the ability to prioritize and multitask effectively.
• Knowledge of the industry or market segment, including understanding competitor offerings and client needs.
• Experience in the eT&M industry or a related field is a plus, bringing insights and networks that could boost business development.
• Advanced analytical skills are needed to spot trends, opportunities, and potential challenges in the market.
• Proficiency with CRM software or other sales tools is essential for streamlining client relationships.
• Strong problem-solving skills are a must for creatively addressing client concerns and overcoming objections.
• A bachelor’s degree or higher in business administration, marketing, or a related field lays a solid foundation in sales principles and strategies.

Benefits

• Health insurance
• 401(k) matching
• Flexible working hours
• Paid time off