Building a network of contacts and collaborators throughout the nursery portfolio
Creation and distribution of engaging stories, press releases and social media posts
Pro-actively researching media opportunities to source newsjacking opportunities that align with key messaging
Building and maintaining relationships with journalists to secure coverage across local and trade media titles and online platforms e.g. community
Producing monthly reports detailing the success and impact of PR activity
Ensuring all content is delivered in the appropriate brand tone of voice
Researching and collating information/material from colleagues to produce relevant, timely releases
The ability to understand the type of stories that will appeal to journalists and creating a framework for producing engaging content to secure maximum coverage

Excellent written communication and engaging storyteller as evidenced by portfolio of work
Experience of working with multiple stakeholders
Highly organised, a real team player with a go-getting attitude who enjoys getting out and about
Capable of working under pressure, with multiple and flexible deadlines
Previous experience of communicating directly and confidently with journalists
Relevant degree/qualification or at least two years’ experience in a similar role
Able to use data, AI and numerical detail effectively to inform strategy, measure impact and drive quality – previous use of Gaggle, Meltwater, Sprinklr desirable
Flexible to travel to attend meetings and to visit our nurseries

Flexible working and holiday entitlements
Discounted childcare in one of our nurseries
Quarterly Employee Appreciation Weeks
Annual gala award evening
Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life

PR Executive

Key skills