Develop and implement Pfizer China's Generative Engine Optimization (GEO) strategy.
Design and implement a comprehensive GEO framework for Pfizer China's commercial brands.
Continuously track the evolving landscape of generative AI search and discovery platforms.
Partner with brand teams, medical affairs, regulatory, and digital functions to develop compliant, GEO-optimized content assets.
Work closely with marketing, medical affairs, communication, regulatory/legal, compliance, digital, and CMO teams.
Define GEO-specific KPIs and measurement frameworks; track and analyze brand visibility.
Evaluate, pilot, and manage partnerships with technology vendors, content platforms, and AI solution providers.
Develop GEO guidelines, training materials, and best practice toolkits to build internal GEO competency.
Requirements
Bachelor's degree or above in Marketing, Digital Media, Communications, Business, or a related field; Master's degree preferred.
Minimum 5 years of professional experience in digital marketing, SEO/SEM strategy, content marketing, digital strategy, or commercial roles, ideally within pharmaceutical, healthcare, FMCG, or technology sectors.
Solid understanding of search engine optimization principles with demonstrated curiosity and drive to extend them into the generative AI domain; direct experience with LLM-based platforms or AI-powered search is a significant plus.
Familiarity with major global and China-based AI platforms (ChatGPT/OpenAI, Microsoft Copilot, Qwen, YuanBao, Doubao, etc.) and their commercial and regulatory implications.
Demonstrated ability to translate complex digital trends into actionable commercial strategies; strong analytical, data interpretation, and strategic communication skills.
Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence and drive alignment without direct authority.
Experience with content management systems, marketing analytics platforms, and digital measurement tools; familiarity with AI content testing methodologies is a plus.
Highly curious, self-driven, and adaptive to a rapidly evolving landscape; entrepreneurial mindset with a bias for experimentation and innovation.
Fluency in both English and Mandarin (written and spoken) required; experience working in multinational environments is highly desirable.