Key skills
GoCollaboration
About this role
Role Overview
- understand customer needs, behaviors, and experiences to generate ideas
- identify opportunities to develop new offerings or enhance existing ones
- recommend strategic adjustments to the Beyond Road Business Line’s go-to-market strategy
- define, design, and deploy market research and/or customer insights studies
- challenge existing research practices, identify opportunities for new research methods, and conduct ad hoc analyses
- gather insights on behaviors, usage patterns, needs, expectations, the customer journey, and how our brands and offerings are perceived relative to competitive alternatives
- help develop and select the most promising customer value propositions
- evaluate relevant digital sources and methods to generate insights on target customers
- collect and structure quantitative and qualitative data, develop tracking dashboards, and identify data-driven growth opportunities.
Requirements
- Master’s degree in marketing, economics, engineering, or computer science
- at least 7 years of experience in a similar role
- comfort working in a bilingual (French and English) environment, both spoken and written
- strong understanding of customers and their needs to create new differentiation opportunities
- ability to perform a range of quantitative analyses (analytical thinking, data exploration, and data analysis)
- enjoy turning data into clear, concise stories and providing guidance on key decisions (data visualization and presentation)
- ability to work in cross-functional teams
- occasional availability to travel to visit colleagues in Europe and the United States.
Benefits
- hybrid work – 3 days per week in our brand new, downtown Montreal offices
- collaboration with colleagues around the world
- support for professional development
- stimulating role within a highly innovative company
- employee assistance program
- product discounts
- various activities and opportunities to get involved.