set the direction of and leverage insights & learning from broader category team to deliver strategic roadmaps, targets, and tracking
identify headroom for growth, setting strategic targets on category share & channel distribution across the Hu & Enjoy Life portfolios
define category & competitive landscape informing brand x category roadmap for both annual planning and multi-year planning
assess consumption performance vs. in-year & longer-term roadmaps
identify future fit categories in partnership with innovation team
support channel & customer development team in delivering category toolkits & influencing MAPs strategy
set category learning objectives & required budgets in concert with Category Insights Manager
deliver regular category reporting to North America & North American Ventures businesses
ensure category team delivers on proper tracking to key metrics with robust reporting
oversee team priorities & goal setting, support day-to-day management of category team, foster growth & development within category team

minimum of 5 years’ experience managing category insights and long-term strategy growth
dynamic, hands-on leader with demonstrated success as both a top-performing CPG salesperson and as a leader on winning teams
deep understanding of Nielsen & Spins with the ability to develop a category story and key KPIs to outperform category growth
self-starter with the ability to take insights from data and put them to action in conjunction with RGM team
extensive experience developing and executing highly impactful selling strategies
adept at fostering strong partnerships with sales, marketing and RGM to develop a cohesive strategy that meets all company objectives
fluent in Microsoft Office and excel.

Senior Manager of Strategy & Category

Key skills