Product Marketing Manager, AI

Buildertrend is a residential construction management platform that helps contractors manage financials, schedules, workflows, and client relationships. The Product Marketing Manager, AI will lead go-to-market planning, develop messaging and positioning for AI capabilities, create sales enablement and thought leadership content, and drive feature adoption through customer-focused programs.

Responsibilities:

• Lead go-to-market planning for AI capabilities and broader platform initiatives, aligning product, sales, marketing and customer success around launch goals, timelines and customer value
• Develop clear, differentiated messaging and positioning that translates AI capabilities into practical benefits for contractors and supports pipeline and revenue growth
• Partner with product managers, sales leaders, demand generation and customer success to incorporate customer, market and competitive insights into product marketing strategies
• Create sales enablement tools and content that help sellers explain product value, address customer needs and move opportunities forward
• Turn customer insights into actionable messaging, campaigns and programs that reflect what builders and remodelers need to run their businesses more effectively
• Drive feature adoption by partnering with customer success and marketing on content and programs that help customers understand what’s new, why it matters and how to get value from it
• Become a subject matter expert on key areas of the Buildertrend platform, including AI-powered capabilities, and translate complex product details for internal and external audiences
• Develop thought leadership and competitive content that demonstrates Buildertrend’s understanding of construction technology and the needs of the industry
• Use AI tools thoughtfully to improve your work, while applying sound judgment, learning continuously and owning the quality and accuracy of your final work

Requirements:

• Bachelor's degree in marketing, business, communications, or related field, or equivalent experience
• 3 to 6 years of product marketing experience in B2B SaaS, with experience launching products or features and delivering high-quality work on schedule
• Strong messaging and positioning skills, with the ability to make complex product capabilities clear and relevant to both contractors and sales teams
• Experience partnering with sales and customer success teams to develop practical tools and content that support customer conversations and business results
• A relationship builder who can gather input from across the organization, bring people together around a clear direction and move work forward with limited structure
• Comfortable balancing immediate priorities with longer-term product marketing initiatives and adjusting as product and business needs change
• Curious about customers and motivated to understand what builders and remodelers care about, what gets in their way and how technology can help
• A portfolio or examples of product launches, messaging, sales enablement materials or other product marketing work you can discuss in detail
• Excellent written and verbal communication skills, with the ability to synthesize information, present ideas clearly and adjust the level of detail for the audience
• Previous experience in construction technology, field service, vertical SaaS or positioning AI-powered products for nontechnical audiences is a plus