Staff Product Marketing Manager (Remote)

BILL is hiring a Staff Product Marketing Manager to lead go-to-market strategy for its Accounting Channel. The role develops customer-focused positioning and messaging, drives acquisition and retention programs, and partners with Product, Sales, and Marketing on launches, research, enablement, and shared channel goals.

Responsibilities:

• Architect the (GTM) strategy for the Accountant Channel, translating insights that drive acquisition, adoption, and retention, aligning cross-functional stakeholders and resources Set KPIs with Sales and Product and track progress against shared targets
• Influence roadmap and investment decisions for the segment, partnering with Product to turn firm and sales insights into prioritization. Define the research learning agenda for the channel
• Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts
• Lead complex, multi-team launches and programs end to end, and iterate the GTM playbook so the team can repeat what works
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities
• Run win/loss, competitive, and funnel analysis to sharpen positioning, and develop pricing POVs for the Pricing team

Requirements:

• 12+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy
• Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into strategy and roadmap decisions, with a strong analytical mindset and the ability to work closely with research and analytics teams
• Demonstrated ability to influence senior stakeholders and outcomes through others across Product, Sales, and Marketing, without direct authority
• Strong written and verbal communication skills, with experience presenting to VP and executive leadership
• Ability to reconcile competing priorities across audiences, products, or sales motions in a highly matrixed environment
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software
• Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred)
• Hands-on experience with training, battle cards, objection handling, and payments or product-specific playbooks for a field or managed sales team
• Ability to set direction and build processes in ambiguous, fast-changing environments, with minimal supervision
• Skilled storyteller who can connect multiple products or segments into one narrative for internal and external audiences
• Exposure to pricing and packaging strategy, and experience marketing through a channel where the partner is both the customer and the distribution