Marketing Manager, Creator Strategy, Campaigns

Role Overview

• Develop creator-led marketing strategies that support broader business and marketing objectives.
• Translate high-level business goals into actionable creator and content strategies.
• Define strategic recommendations for how creators can be leveraged to drive outcomes such as product adoption, revenue growth, education, awareness, engagement, and brand perception.
• Establish clear strategic frameworks, audience approaches, creator segmentation models, and content recommendations for campaigns.
• Build strong points of view on the role creators and content should play in achieving specific business objectives across different audiences and products.
• Lead the end-to-end execution of creator marketing campaigns across multiple products and audiences.
• Manage external agencies, vendors, and creator partners responsible for campaign development and delivery.
• Oversee campaign planning, creative development, creator selection, content deployment, and optimization.
• Ensure campaigns are delivered on time, within budget, and aligned with business objectives.
• Drive excellence in campaign execution while balancing strategic priorities and operational rigor.
• Partner closely with Data Science, Insights, and Analytics teams to define success metrics and measurement approaches.
• Develop measurement frameworks that connect creator activity to business outcomes.
• Analyze campaign performance and identify opportunities for optimization.
• Demonstrate fluency in concepts such as incrementality, attribution, lift measurement, experimentation, and performance analysis.
• Translate data into strategic recommendations and actionable business insights.
• Use quantitative and qualitative insights to continuously improve campaign effectiveness and inform future strategy.

Requirements

• 7–12 years of experience in marketing, creator marketing, influencer marketing, social strategy, content strategy, or related fields.
• Significant experience developing and executing creator-led marketing campaigns.
• Strong strategic thinking skills with the ability to connect creator marketing initiatives to business objectives.
• Strong understanding of how content and creators can be leveraged to influence business and consumer outcomes.
• Strong understanding of social media platforms, content ecosystems, and creator landscapes.
• Proven ability to work independently in fast-paced, ambiguous environments.
• Advanced analytical capabilities and experience using data to inform strategy and decision-making.
• Experience partnering closely with analytics, insights, or data science teams.
• Demonstrated understanding of measurement methodologies, including experimentation, incrementality, attribution, and performance evaluation.
• Demonstrated proficiency using AI tools to improve marketing strategy, campaign execution, workflow automation, reporting, and operational effectiveness.
• Fluency in English (written and verbal).

Benefits

• Home office allowance
• Profit-sharing (PLR)
• Life insurance
• Meal allowance
• Birthday day off
• Total Pass
• Mediquo
• Telemedicine
• Sólides Academy