CRM Executive, Turkish Speaking

Role Overview

• Plan, coordinate, and execute CRM campaigns targeting the Turkish market across Sportsbook and Casino.
• Localise campaign content and customer communications to ensure relevance and consistency with brand guidelines.
• Configure and manage promotional offers including bonuses, free bets, free spins, cashback campaigns, and other retention initiatives.
• Create, schedule, and monitor CRM communications across Email, SMS, Push Notifications, Onsite Messaging, and promotional landing pages.
• Collaborate closely with internal stakeholders including CRM Operations, Content, Design, and Market teams to ensure smooth campaign delivery.
• Analyse campaign performance and customer behaviour to identify opportunities for improving engagement, retention, and revenue performance.
• Monitor key CRM metrics such as open rates, click-through rates, conversion, deposits, turnover, retention, and NGR.
• Support customer segmentation and lifecycle marketing initiatives to enhance player experience and retention.
• Conduct quality assurance checks to ensure campaigns, communications, and promotional mechanics are correctly configured before launch.
• Keep up to date with major sporting events, betting trends, market developments, and competitor activity to contribute fresh campaign ideas.
• Assist in developing promotional concepts for key sporting events, seasonal campaigns, and ongoing retention activities.

Requirements

• Previous experience in CRM, Retention Marketing, Campaign Management, or a similar role within the iGaming industry.
• Solid understanding of sportsbook and casino promotional mechanics.
• Strong interest in sports, sports betting, and customer engagement strategies.
• Knowledge of customer segmentation, retention marketing, and player lifecycle management.
• Native-level Turkish language skills and strong English communication skills.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• Strong attention to detail and commitment to delivering high-quality work.
• Analytical mindset with the ability to interpret campaign data and generate actionable insights.
• Experience using CRM platforms, marketing automation tools, or bonus management systems is considered an advantage.
• Proactive, creative, and commercially focused approach to problem-solving and campaign planning.

Benefits

• Hybrid working model.
• Flexible working hours with core office hours in place.
• Private health insurance from day one.
• Fitness allowance reimbursement.
• Access to a 24/7 wellbeing support programme covering psychological, financial, and legal assistance.
• Regular team-building activities and company events.
• Flat organisational structure with direct access to management.
• Collaborative and supportive working environment with opportunities for professional growth.