Plan and execute strategic Digital PR and Link Building campaigns (data-driven PR, brand mentions, guest posts) aligned with clients' business goals and SEO objectives.
Build, nurture, and expand relationships with journalists, media outlets, niche influencers, and industry portals.
Develop strategies to connect our clients with market opportunities in collaboration with the client's PR team.
Create creative, data-backed pitches that attract organic coverage and high-quality natural links.
Conduct outreach (active prospecting) and follow-up to secure publications and brand mentions.
Cultivate relationships with publishers and industry media.
Analyze clients' (and competitors') link profiles to identify authority gaps and new acquisition opportunities.
Work in synergy with Content and Strategy teams to ensure PR actions reinforce strategic pages and target terms.
Monitor PR and authority metrics (Domain Authority, Trust Flow, referral traffic, assisted conversions), prepare impact reports, and recommend continuous optimizations.

Proven, demonstrable experience (mid-level) in Digital PR, press relations with a digital focus, or strategic Link Building.
Understanding of how public relations directly impact SEO (authority building) and the evolving landscape of AI-driven responses (GEO).
Excellent writing skills and persuasive argumentation (ability to pitch a story to a journalist).
Analytical mindset with the ability to focus on how PR drives business impact.
Autonomy to manage multiple campaigns and handle the dynamics of outreach and media negotiations.
Organized and responsible with deadlines and client deliverables.

Digital PR Analyst, Mid-level

Key skills