Set Iru's creative direction across major channels, defining a cohesive brand expression that is unmistakably Iru.
Own Iru's brand voice and character, translating strategy into messaging principles and creative standards teams can execute consistently.
Partner closely with our Head of Visual Design to keep voice and visual identity aligned, co-developing the creative bar for campaigns and high-visibility surfaces.
Lead creative concepting and campaign development from early ideas through final execution, raising the bar on originality and coherence across formats.
Guide copy and creative production, ensuring Iru's writing feels sharp, high-conviction, and brand-right, especially on high-visibility surfaces like the website and ads.
Build and grow the creative function, developing the team and external partners (agencies and freelancers) to deliver excellent work quickly without sacrificing craft.
Create strong operating rhythms for briefs, reviews, and decision-making that improve creative throughput and quality.
Collaborate with marketing and company leadership to ensure creative supports business goals while pushing toward bold, differentiated work.

Proven experience leading creative for integrated, multi-channel campaigns, including OOH, direct mail, and digital ads, with strong examples of consistent brand execution across channels.
Demonstrated ability to lead creative and copy, and build a coherent brand voice that shows up in real execution.
A portfolio that shows exceptional public-facing work, especially ads and website messaging and copy.
Experience leading teams and partnering with design and cross-functional stakeholders, including setting direction, giving clear feedback, and making high-quality decisions efficiently.
A track record of strong creative partnerships, where the best work came from collaboration rather than top-down control.
Strong creative judgment and taste, with the ability to create work that feels distinctive and imaginative while still feeling like one cohesive brand.
Comfort operating at the brand-level marketing layer, not only product or feature marketing.
B2B SaaS experience preferred, especially in brands that value high craft and strong POV.
On-site 3x/week in our Miami (Coral Gables) office.

Creative Director

Key skills