About this role

Drive a brand-new incentives and lifecycle marketing program aimed at our guest community
Own the strategy and end-to-end execution of CRM and lifecycle campaigns
Partner with global country managers to define and align on incentive strategies
Work closely with finance to ensure each program is budgetarily viable
Plan on a quarterly basis, execution mode by writing creative briefs, running feasibility checks, and participating in creative reviews
Own CRM execution from beginning to end, defining technical and feasibility requirements
Collaborate with analytics to evaluate past campaign performance and synthesize insights for senior leadership
Leverage AI tools for reporting and use SQL to validate outputs

10 or more years of experience in CRM, lifecycle, or retention marketing
Deep hands-on experience across owned channels including email, push, and in-app messaging
Strong journey-building and triggered campaign experience
Basic SQL proficiency to run and validate reports
Preferred candidates from a B2C technology background

Senior Growth Marketing Lead, Guest Engagement

Key skills