Head of Growth & Marketing

Maximus is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. They are seeking a Head of Growth & Marketing to own the company revenue target, develop growth plans, and lead the marketing team to enhance brand awareness and customer acquisition.

Responsibilities:

• Revenue & portfolio strategy: Own the company revenue target; translate it into growth plans and budget allocation by product, persona, and channel. Partner with Finance to build the forecasting model — spend, CAC, conversion, LTV, and revenue by product line — and report against it to the CEO and leadership team
• Persona-driven acquisition: Define buyer personas for each acquisition channel and understand how conviction and intent differ by source (a research-heavy optimization buyer from community/branded search vs. a validation-seeking buyer from cold social). Treat the channel itself as a persona signal that informs everything downstream
• Creative & messaging: Own creative strategy and messaging architecture — every concept built for a specific persona and adapted natively to Meta, paid search, influencers, affiliates, and emerging channels. Run a testing discipline that links creative to funnel outcomes, not just click metrics
• Brand Marketing. Understand and tell the story of Maximus across different mediums and channels to both grow awareness and educate in a crowded and commoditized space
• Channel portfolio: Own paid media performance (budgets, agencies, optimization, measurement); scale influencer, creator, and affiliate programs into meaningful channels; diversify the mix to reduce dependence on any single platform
• Site experience & conversion: Own what happens after the click — landing experiences matched to persona and channel, messaging continuity from ad through intake to purchase, lifecycle/CRM (email, SMS), and funnel CRO. The customer should never feel the handoff
• Team leadership: Restructure the existing team and agency roster, hire key roles, and build the operating rhythm — planning, budgeting, creative reviews, reporting, and experimentation cadence

Requirements:

• 10+ years in growth/performance marketing, including 5+ years leading teams
• Proven success scaling a DTC subscription business with a high-consideration product — a premium-priced purchase requiring research and trust before buying. Commodity impulse-purchase DTC experience alone is not sufficient
• Demonstrated ownership of a revenue number, not just a media budget — you have built the model tying spend to revenue and defended it to a CEO or board
• Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs
• A portfolio of persona-driven creative strategy — you can articulate who a campaign was for, why the message fit, and how it performed
• Experience owning post-click conversion (landing pages, funnel testing, lifecycle) and the analytical depth to back it: attribution, incrementality, cohorts, forecasting
• Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies
• Telehealth, regulated health, or wellness category experience (familiarity with health-claim ad policies and compliance-constrained creative)
• Experience marketing a multi-product portfolio with distinct buyer personas per product
• Experience using AI tooling to multiply team output