Plan, execute, and optimize paid media campaigns across different Latin American countries;
Manage campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads;
Monitor performance metrics such as CPL, CAC, ROI, conversion, and pipeline generation;
Control budgets and propose improvements to maximize results;
Create and run A/B tests for ads, targeting, creatives, and landing pages;
Perform performance analyses and generate insights to support decision-making;
Identify optimization opportunities within the acquisition funnel;
Collaborate with CRM, Content, and SDR teams to improve lead generation and qualification;
Support expansion and growth initiatives across LATAM markets;
Contribute to the development of Growth Marketing strategies.

Experience managing paid media campaigns
Hands-on knowledge of Google Ads and Meta Ads
Experience analyzing metrics and performance indicators
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Familiarity with acquisition funnels, demand generation, and conversion strategies
Intermediate or advanced Spanish (mandatory — disqualifying requirement)
Analytical, data-driven profile with a focus on continuous improvement.

Junior Media Analyst

Key skills