Key skills
CRMCollaboration
About this role
Role Overview
- Own and evolve Vivobarefoot's CRM strategy across lifecycle, loyalty, and referrals
- Lead CRM revenue targets, forecasting, and performance reporting
- Drive experimentation and continuous optimisation across all programmes
- Lead, coach, and develop a high-performing CRM team
- Oversee VivoRewards and referral programmes, deepening loyalty and advocacy
- Champion customer insight and segmentation to sharpen every interaction
- Manage our CRM tech stack: Bloomreach, Attentive, Mention Me, and Antavo
- Ensure GDPR compliance across all CRM activity and regions
Requirements
- Proven CRM or lifecycle marketing leader with a strong retention track record
- Commercially minded; owns targets, builds forecasts, and drives outcomes
- Deep understanding of loyalty, referral programmes, and customer segmentation
- Confident with data, behavioural insight, and test-and-learn approaches
- Experience leading and developing CRM teams
- Familiar with modern CRM platforms and marketing technology ecosystems
- Excellent communicator with strong cross-functional stakeholder skills
- Passionate about building customer relationships that actually mean something
Benefits
- Diversity of thought
- Fair and equitable workplace
- Collaboration and feedback opportunities