Plan, implement and optimize marketing activities across the entire customer journey
Manage and optimize traffic sources (paid ads, email marketing, SEO, social media)
Work closely with performance marketing, content, design and external partners/agencies
Monitor relevant KPIs (revenue, ROAS, CAC, conversion rate) and provide regular reporting
Develop product launches and sales campaigns (e.g., drops, seasonal sales, limited editions) and contribute creative ideas
Monitor market trends, competitors and platform behavior and use these insights to further develop our strategy
Act as the interface between marketing, product development and customer support — with a clear focus on growth
Take operational responsibility for advertising campaigns (Meta, TikTok, Google, and where applicable, influencer marketing & UGC)

Several years of experience in e-commerce or online marketing
Strong understanding of performance marketing and funnel logic
Experience with shop systems such as Shopify or comparable platforms
Confident working knowledge of analytics tools (e.g., Google Analytics, tracking tools, dashboards)
Analytical, structured and independent working style
High level of initiative, solution-orientation and an entrepreneurial mindset

Secure, permanent employment in a growing company with long-term prospects
Clear responsibility: you will have a defined area of responsibility that you manage independently and help shape
Fair compensation and recognition for strong performance — your contributions are noticed
Personal development tailored to your strengths: whether you want to specialize technically or take on more responsibility in the medium term, we support you
Appreciation and open communication: you will work closely with management and be involved in decision-making
Positive team culture: become part of a young, ambitious team working together on a strong brand
Structured onboarding & training: you will receive regular training and opportunities for targeted professional development
Modern work environment: bright, contemporary office — with everything you need to be productive and enjoy working
Additional benefits: free drinks, employee discounts and much more

E-commerce Manager, Marketing

Key skills