Positioning & strategy: you develop positioning and STP (segmentation, targeting, positioning) based on real market analysis and derive the marketing strategy from it
Brand architecture: you design and manage the brand across multiple products and markets (DACH, with future scope to UK/ES/USA)
Campaigns & launches: you design campaigns and product launches end-to-end: objective → message → channel → measurement
Market & competitive intelligence: you turn market observation into decision-ready battlecards for sales
Content & sales enablement: you are responsible for messages and materials (evidence, case studies, one-pagers, decks) that are clinically and economically convincing
Channel & KPI strategy: you set the channel mix (LinkedIn, newsletter, website/SEO) and manage marketing with clear metrics
Orchestration & budget: you manage AI, design partners, agency and event service providers and are responsible for your marketing budget (execution can be outsourced; you design and decide)

Several years of experience in strategic marketing: you have not only learned marketing concepts and strategies but have developed and implemented them yourself
Confident in core methods: positioning & STP, campaign and launch architecture, channel mix and KPI management
AI-native: you use LLMs daily as a lever for research, drafts and analysis
Degree in marketing/business administration or a comparable practical background

Flexible working hours
Remote-first: work where you are most productive
Small, owner-managed team (around 30 employees), short decision paths, real impact
Training and development opportunities
Mental health support
Work hard, play hard: regular team events
And much more!

Senior Marketing Manager

Key skills