Senior Client Success Strategist, Marketing

Role Overview

• Cultivate and maintain strong, collaborative relationships with senior living clients, demonstrating a deep understanding of their industry, challenges and goals
• Act as a trusted advisor, providing strategic guidance to help senior living communities thrive in the digital age
• Analyze industry trends and client data to create actionable plans that align with the unique objectives of senior living communities
• Collaborate with internal and external cross-functional teams to develop and execute comprehensive marketing strategies specifically crafted for the senior living sector
• Manage multiple senior living client accounts simultaneously, ensuring all projects are executed with sensitivity to the needs and preferences of each individual client
• Coordinate with internal teams to facilitate the seamless execution of campaigns that resonate with the senior living audience, support the clients’ brands and meet their marketing and business objectives
• Identify opportunities and recommend marketing strategy improvements
• Address challenges with a positive and solutions-oriented mindset, recognizing the importance of respecting client concerns
• Monitor and analyze key performance indicators (KPIs) and recognize and drive both internal and client discussions around potential issues before they become big problems
• Review regular performance reports and actionable insights with each client
• Educate senior living clients on emerging trends in digital marketing and help guide discussions around adoption of those trends to improve overall marketing performance
• Demonstrate the value of our services through clear and compelling communication, emphasizing the positive impact on their businesses
• Introduce new services to clients to expand our revenue

Requirements

• Valid US Visa (required).
• Bachelor's degree in Marketing, Business, or a related field
• 8-10 years of experience in digital marketing and account management, preferably within the senior living industry
• 2-5 years of experience in an advertising agency or similar production-oriented environment
• Proven strategic planning expertise including the ability to recognize–or hear–an issue, brainstorm solutions and present them to the client in a logical manner
• Strong customer service skills with a focus on building long-term client and peer-to-peer relationships
• Exceptional organizational and multitasking abilities with a keen attention to detail and a commitment to delivering high-quality work
• Excellent communication and presentation skills
• Extreme patience and ability to diffuse difficult situations
• Executive presence

Benefits

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• Multicultural Exposure: Work with operations within Mexico and United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.