Support the execution of the overall marketing strategy for the Path to Purchase Institute media and events
Execute campaigns and initiatives to drive brand/product awareness with customers, members, sponsors, and prospects
Build creative for and deploy marketing campaigns for multiple B2B events and awards across the US commerce marketing market
Maintain the event website and provide registration support to attendees
Execute campaigns across various channels, including email, programmatic, social media, and more
Execute and manage marketing campaigns for membership growth and retention throughout the calendar year

2+ years of B2B marketing experience
sales marketing experience
event/webinar experience with retail and CPG markets preferred
experience with membership marketing is a plus
C1 English Fluency
must have worked for company based in the United States or Canada
Bachelor’s degree in marketing or equivalent experience
marketing copywriting skills with attention to detail
experience with marketing data and ESPs, preferably Marketo
experience with Canva or Adobe Suite is required
proficiency in marketing platforms like Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads is preferred.

Marketing Coordinator

Key skills