Lead strategic client partnerships
Act as the primary senior digital specialist contact across priority accounts
Navigate roadmap discussions, senior presentations, and campaign reviews to drive long term value
Shape commercial and strategic opportunities by proactively identifying growth areas
Influence client briefs and ensuring absolute alignment with client business goals
Provide senior counsel and support during pivotal moments
Drive accountability across the team
Role modelling responsive
Solution focused behaviour to remove blockers
Lead programmatic strategy across key platforms
Shape the media response to briefs by setting strategic direction
Support innovation
Set high standards for planning excellence
Shape a forward looking planning culture
Drive the testing and learning agenda
Ensure data integrity and accountability

Proven track record of senior digital leadership
Extensive experience steering complex, end to end programmatic strategies and overarching digital campaigns
Deep programmatic expertise and advanced knowledge of DSP environments (with DV360 excellence highly preferred)
Strong commercial acumen, with a demonstrated ability to identify growth opportunities
Handle complex team resourcing and manage multi campaign budgets effectively
Exceptional relationship building skills
Emotional intelligence required to manage and influence senior client stakeholders and internal agency leaders
Established background in people management
Specifically in managing and mentoring mid level managers (e.g., Account Managers)
Fostering a high performance team culture
A future focused mindset with passion for digital innovation
Automation
Adoption of AI tools to drive operational excellence

Programmatic Account Director

Key skills