Own the PR programs: media-director relationships, free-media outlets, pitching, source interviews, and reach/list-access growth; build and tend press, podcast, and media relationships by phone and in person.
Run the book and credibility programs: Coordinate book publishing end-to-end — edits, endorsements, press kit, print, distribution; assemble and coordinate written and video book reviews.
Build partnerships, advisors, and community: Maintain advisor relationships and the program components around them — workshops, e-course, advisor-CRM stewardship.
Own your part of conferences, sponsorships, and speaking: Recommend which conferences and sponsorships are worth attending; attend and represent the brand on the ground.
Run the radio and podcast programs: Develop the radio and podcast program content with help from others and manage earned-media campaigns into relationships that benefit us.
Source pod talent: Source and vet additional pod talent when needed; the EVP approves spend.

7+ years in PR, communications, or media relations, with a track record of pitched placements and an actual media/partner network you can name plus demonstration of program management.
Near-native English and real comfort on the phone and in person with US media, partners, and advisors.
Relationship-driven temperament: you're a connector who builds trust over time, not a content maker (that's a separate seat you work with to support your KPIs).
Book / thought-leadership PR: launches, reviews, endorsements, press kits — you've built an author or expert platform before.
Conference, sponsorship, and speaking experience: securing slots, maximizing sponsorships, and representing a brand on the ground.
Owner's mindset: whatever-it-takes hours, low-ego, never goes dark on the cadence.
Real AI & systems builder: you use Claude AI connectors and skills to build media-list, monitoring, and outreach-personalization processes and workflows that 2× your reach. Not just prompt-dabbling.
Self-sufficient operator: you know which door to knock on unprompted and learn any tool cold. You are creative and able to solve a challenge (and able to use your team as a sounding board for advice).
Valid passport and genuine travel readiness — you represent the brands at conferences, traveling to the US up to 6 × per year for ~one week.

PR & Program Manager

Key skills