Actively pitch “A-list” media contacts to secure features, profiles, and trend stories
Develop narratives to turn insights into story hooks that won’t be ignored
Monitor the 24-hour news cycle to insert TerraCycle into our breaking news and cultural moments (newsjacking)
Write high-quality, informative and interesting press releases and media pitches, with a keen eye for detail and accuracy
Develop and foster relationships with key media and be able to coordinate interviews, manage deadlines, and develop talking points on behalf of TerraCycle
Support the development of award submissions on behalf of TerraCycle, continuing to build on its legacy as one of the most innovative companies in sustainability

Must be a team player and confident communicator; an “idea person”, able to drive compelling narratives/pitches
Must possess excellent written communication skills with a deep understanding of AP Style and writing in brand tone and style
Strong project management skills with ability to supervise multiple projects
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national media outlets
Proactive, reliable, responsible and accurate with an attention to detail. Self-motivated with a positive and professional approach
Bachelor’s degree in communications, marketing, business, or related field is preferred
5 years of experience in PR; agency experience preferred
Excellent computer skills; proficient in Microsoft Office Suite, Google Workspace, and PR tools (e.g., Cision, Muck Rack, or Meltwater).

Senior Publicist

Key skills