Manage, optimize, and grow multiple GBP locations end-to-end — categories, attributes, photos, posts, Q&A, and service areas
Develop and execute local SEO strategies to achieve and maintain top local pack rankings across all locations
Conduct in-depth GBP audits and implement structured improvement plans for underperforming listings
Handle suspended or penalized listings — reinstatement requests, appeals, and compliance
Monitor review activity, flag issues, and coordinate reputation response strategies
Track local ranking data, traffic, and GBP insights with clear, actionable reporting
Stay current with Google algorithm updates and proactively adapt strategies

10–15+ years of dedicated local SEO and Google Business Profile management experience
Proven experience managing 50+ GBP locations simultaneously across multiple industries
Expert-level knowledge of local ranking factors — NAP, citations, local schema, review signals, proximity, and category optimization
Hands-on experience with tools like BrightLocal, Whitespark, GBP dashboard, Semrush Local, or equivalent
Strong analytical mindset with ability to translate data into clear strategies
Excellent written communication for reporting, review responses, and internal documentation
Backgrounds from agencies, freelance, or in-house teams are equally welcome — results matter most
Google Business Profile certifications or equivalent credentials are a strong advantage.

Senior GMB Strategist – Local Presence Director

Key skills