Growth Marketing Manager

Role Overview

• Pipeline Growth: Work closely with BDRs and sales to build campaigns and programs that move accounts through the funnel, not just into it. This includes our scored lead program, campaign-to-BDR handoff design, nurture sequences for mid-funnel accounts, and targeted plays for priority segments. You will know at any given time where pipeline is stalling and have a point of view on what to do about it.
• Marketing Operations: Own the systems and processes that make the demand engine run. This includes HubSpot administration and campaign tracking hygiene. You will partner with RevOps to keep the tech stack clean, the data trustworthy, and the handoff to sales airtight.
• Attribution and Reporting: Own the measurement framework for growth programs. You will track performance across channels, report on pipeline contribution, and use data to make spend decisions. You will partner with RevOps on funnel definitions, lead routing, and campaign attribution. We use HubSpot and Salesforce, and you should be very comfortable moving between both.
• Paid Acquisition: Design and manage paid programs across search, social, and display, with a focus on driving high-quality inbound from ICP accounts. You will own channel strategy, budget allocation, creative direction, and continuous testing. You know what good looks like in a niche B2B market and how to get cost-efficient results when audience scale is limited.
• ABM Execution: Partner with sales on account-based programs targeting our highest-priority firms. You will coordinate outbound signals, content deployment, and event follow-up for named accounts, and track engagement at the account level.
• Pipeline Forecasting: Own the marketing waterfall, from MQL targets to pipeline contribution to revenue influence. You will build and maintain forecasting models, report on actuals versus plan, and use that view to drive investment decisions. You will know where we are, where we are headed, and what to do when the numbers are off.
• Experimentation: Build and run a structured testing program across channels, creative, and conversion points. You treat every program as a hypothesis and every result as signal, and you document what you learn so the team gets smarter over time.

Requirements

• 5 to 6 years of B2B growth or growth marketing/demand generation experience, with meaningful paid channel ownership
• Proven track record driving pipeline in a niche market
• Comfortable with attribution modeling, waterfall forecasting, and performance reporting
• Strong command of Google Ads, LinkedIn Ads, and retargeting platforms
• Strong marketing operations and systems expertise, including HubSpot, Salesforce, GA4, Google Tag Manager, and integrations across the stack
• Comfortable with light technical implementation such as WordPress updates, form integrations, tracking scripts, and embeds
• Hands-on experience building end-to-end attribution infrastructure using UTMs, conversion tracking, and multi-touch reporting
• Working knowledge of SEO strategy and execution, including keyword development, on-page optimization, and performance tracking
• Experience building and running a structured experimentation program, not just one-off tests
• Experience working directly with a BDR or sales team, not just handing off leads
• Financial services or SaaS experience preferred; private capital familiarity a plus
• Direct, low-ego communication style and a bias toward action.

Tech Stack

• WordPress