Industry Marketing Manager

Williams Lea by RRD is a global business support services company with a strong legacy of delivering world-class business solutions. The Marketing Manager – Financial Services & Professional Services is responsible for developing and executing integrated marketing programs that drive awareness, engagement, and pipeline growth across two priority industry sectors.

Responsibilities:

• Help develop integrated marketing plans
• Partner with sector leaders
• Develop sector messaging
• Support cross-sell and upsell initiatives
• Execute integrated campaigns
• Support ABM
• Coordinate campaign assets
• Measure and optimize performance
• Develop content with SMEs
• Support executive profiling
• Align with transformation narrative
• Support roundtables and conferences
• Coordinate event marketing
• Develop executive briefing materials
• Support priority pursuits
• Create sales enablement assets
• Align initiatives with pipeline priorities
• Track campaign performance
• Measure sector engagement
• Recommend improvements

Requirements:

• 5+ years of B2B marketing experience
• Experience in Financial Services, Professional Services, Consulting, Legal, Insurance, or regulated industries
• Experience on either the client or service-provider side
• Experience with ABM, integrated campaigns, thought leadership, and sales enablement