Williams Lea by RRD is a global business support services company with a strong legacy of delivering world-class business solutions. The Marketing Manager – Financial Services & Professional Services is responsible for developing and executing integrated marketing programs that drive awareness, engagement, and pipeline growth across two priority industry sectors.
Responsibilities:
- Help develop integrated marketing plans
- Partner with sector leaders
- Develop sector messaging
- Support cross-sell and upsell initiatives
- Execute integrated campaigns
- Support ABM
- Coordinate campaign assets
- Measure and optimize performance
- Develop content with SMEs
- Support executive profiling
- Align with transformation narrative
- Support roundtables and conferences
- Coordinate event marketing
- Develop executive briefing materials
- Support priority pursuits
- Create sales enablement assets
- Align initiatives with pipeline priorities
- Track campaign performance
- Measure sector engagement
- Recommend improvements
Requirements:
- 5+ years of B2B marketing experience
- Experience in Financial Services, Professional Services, Consulting, Legal, Insurance, or regulated industries
- Experience on either the client or service-provider side
- Experience with ABM, integrated campaigns, thought leadership, and sales enablement