Own ecommerce performance: revenue, conversion rate, AOV, acquisition efficiency, retention, and profitability.
Manage the end-to-end customer journey—site navigation, product discovery, landing pages, checkout, and post-purchase flow.
Drive merchandising strategy, including bundling, subscriptions, promotions, and product presentation.
Partner with marketing, retention, creative, and operations to align on growth initiatives.
Build scalable systems that improve acquisition efficiency and customer LTV.
Maintain oversight of website architecture, UX, and technical performance (Shopify stack).
Identify friction points and implement initiatives that move key metrics.

7+ years of ecommerce leadership experience, ideally in high-growth CPG or DTC.
Track record of scaling revenue and improving conversion, AOV, and LTV.
Deep experience with Shopify and modern ecommerce tools.
Strong background in CRO, merchandising, and customer journey design.
Experience leading cross-functional initiatives across marketing, product, creative, and operations.
Systems thinker who understands how pricing, promotions, site experience, inventory, retention, and acquisition interact.

Director of Ecommerce

Key skills